About Us

The term MallGoth was considered the commercialization of the overarching goth subculture in the late 90’s. The aesthetic that was intended to be a rejection of popular culture was ironically at the forefront of art and music. We want to break down the negative connotations and pay homage to one of the most influential styles of the last two decades. We are not a clout driven trend that preys on nostalgia for profits. Everyone has the right to express Goth fashion in their own way and our brand strives to create new pieces that reflect our beloved subculture respectfully. We want to empower men, women, and nonbinary individuals to be able to express MallGoth fashion in creative, casual, and professional environments.  MallGoth is not a costume, it’s who we are.